I’m Bout It Bout It aka Marketing & Promotion Month 1…

“Yo, I’m strictly about skills and dope lyrical coastin’
Relying on talent, not marketing and promotion.” KRS -One from “Step Into A World” 

Hello World,

As hip-hop aficionados know, KRS-One is one the dopest emcees ever but anyone who wants to be successful particularly in a creative field knows marketing and promotion is a must…

Sooo it’s been a whirlwind of month of developing a marketing and promotion plan and getting started on what’s shaping up to be an exhausting but rewarding six to seven months before my book comes out in February 2012. (It still makes me smile inside when I say or even type those words.)

Although according to the Myers-Briggs personality test I am classified as introvert (meaning I get my energy from spending a lot of time alone) a lot of marketing and promotion begins by networking with other people and supporting the success of others in your chosen industry. I have been attending events like crazy this month and on “school nights” too which is typically against my policy.

I started off by attending a book release party at Justin’s Restaurant & Bar for author Curtis Bunn on July 5. His latest book is “A Cold Piece of Work.” Bunn is also the founder of the National Book Club Conference, the event for black “literati.” Dwan Abrams, president of Nevaeh Publishing LLC (the company that is publishing my book) and I hung out at the party together.

Dwan Abrams winning a prize at Curtis Bunn's book release party...

That Saturday, July 9, I attended a meeting of TalkBLACK Atlanta, a black discussion group that meets monthly to talk about issues in the black community. The topic for this month was the black woman which was right up my alley. Although I’m an introvert, I love to talk about controversial topics! Our conversation was heated, but I really enjoyed myself. The crowd was small enough for me not to feel overwhelmed and large enough to have diverse opinions. Also, the meeting was held at Sweet Georgia’s Juke Joint, which might become one of my spots in the future…

On July 16, I attended a book signing at the Camp Creek Market Place location of Barnes & Noble for ReShonda Tate Billingsley. She discussed her latest work “Say Amen, Again” and signed copies of the book. I am so inspired by her career path as she started out as a journalist before venturing into the book publishing industry. To date, she is the author of 21 books, and she also is  a co-host for “From Cover to Cover” literary talk radio show. In addition, she is venturing into acting, and her book “Let the Church Say Amen” is being made into a movie of which she is executive producer and actress Regina King is the director. And I’m not even listing all of her accomplishments! She’s bad!

Me & ReShonda at her book signing...

On July 21,  a friend and I went to a diversity mixer with the Atlanta Association of Black Journalists and the local chapters of the National Association of Hispanic Journalists and Asian American Journalists Association at 5 Season Brewery on Marietta Street. I liked this spot as well! People were exchanging their twitter addressess as much as they were handing out business cards…I felt so old although I do have a twitter account….Follow me at @jackiehwrites…

That Saturday, July 23, I went to my first meeting of the Faith-Based Fiction Writers of Atlanta which met at Sammiches ‘N Stuff Breakfast and Sandwiches in the Dec. (I also liked this place.) I was invited to another writers meeting earlier in the week, but I was unable to attend because I teach at the gym on that night.  And no, I don’t write fiction yet, but they welcomed me into the group anyway…

This past Thursday, I attended the Black Pearls Magazine Chocolate Social at the Westin Peachtree Plaza where I was able to meet various book authors and others in the black book publishing industry from around the country. I enjoyed meeting many of the new authors like Lakia Brandenburg who wrote “He’s Not Perfect. I’m Not Perfect. But Together We’re Picture Perfect.”  And I also reconnected with “ESSENCE” best-selling author Victoria Christopher Murray and my soror.

And Friday, I went to TechUptownATL at the Hyatt Regency Hotel where I was able to meet social media superstars Yalanda Lattimore of DryerBuzz.com and Lamar Tyler of BlackAndMarriedWithKids.com. I feel like I already knew them from their online presence, but it was nice to finally meet them in person…

Deon Gordon, Lamar Tyler & Cortne Howard

Also on Friday, I was also featured on the Shades of Romance Magazine blog!!! Thanks LaShaunda Hoffman!!!

And behind the scenes, I was still grinding on marketing and promotion…more will be revealed…stay tuned…

Any thoughts?

The List…

Hello World,

Happy Hump Day! Yay!

So this weekend, I will be attending the Faith & Fiction Retreat right here in the A. As the name suggests, some of the top authors in Christian fiction will be there. The featured authors are Tiffany L. Warren, who is actually the organizer of the event; Kimberla Lawson Roby, a New York Times best-selling author; Victoria Christopher Murray and Sherri Lewis, an Essence Magazine best-selling author. While these are the featured authors, many other authors will serve as author panelists at the retreat. It will be fun I’m sure! And I don’t think it’s too late to attend! Check the Web site for more info…

So I have been asked to moderate a discussion on Sherri Lewis’ book “The List.” Below is a description of the book from her Web site.

Single and satisfied? Not Michelle, Angela and Lisa. These saved but sexy, successful black women think they’re getting too old to keep waiting on God to send their soulmates. Under the protective eye of their more spiritual sistergirlfriend, Vanessa, and the scrutiny of newly saved manhater, Nicole, the ladies go on a hilarious adventure to “be found” by their husbands.

Armed with their list of essential must-have’s, would-be-nice’s, icing-on-the-cake’s, and total-deal-breakers, they start their search – but soon encounter issues specific to the saved woman on the dating scene. Is online dating okay for Christians? How long do you wait before you tell the hottie you just met that you’re celibate and plan to stay so until married? He’s too fine to pass up – how saved does he really need to be? And of course, how do you keep things holy when he’s oh-so-sexy?

It’s not long before they realize they still have to trust God to know what’s best for them and that He loves them enough to send them everything on The List.

Perhaps it’s synchronicity at work that I was asked to moderate a discussion on this book…At the advice of a spiritual mentor, I came up with my own list back in 2003 (the actual list I wrote back then is included in this list)…With 51 qualities, it is a list to rival Chilli’s!!! I must say my list kept me on track back then when I wanted to date a man just based on how he looked and the chemistry we had although he lacked other redeeming qualities…yes, I have dated some crazy but fine dudes in my day….but since then, I have learned that it is quite unrealistic to expect a man to have everything you want…

And in my fact, I have pared down my list to “essential must-haves!” And I have allowed God to direct my thinking as well…My father told me that only God truly knows what you need, and you have to allow Him to lead you to that right person list or no list…

So what are the qualities that your ideal man must have? Did you make a list? Are you planning to make one? Did you get what you need and what you want? What are your “essential must-haves?”

Please share…

Any thoughts?

Chilli from TLC discussing her own infamous list on the VH1 reality show, “What Chilli Wants.”