Posted on Friday, October 16, 2015

Online Book Promotion Expert LaShaunda Hoffman Pens Promotion Guide for Authors!

Hello World,

If you’re an author, want to be an author or know someone who is an author or wants to be an author, today’s online book promotion post is for YOU! Today, I have the pleasure of spotlighting LaShaunda Hoffman, founder of the popular SORMAG (Shades of Romance magazine), an online literary magazine for multicultural readers and writers. LaShaunda, who has helped to launch and sustain the career of many authors, recently penned her FIRST BOOK – Building Online Relationships: One Reader At A Time! Below is a synopsis of “Building Online Relationships – One Reader At A Time” followed by my interview with her…

Readers buy from writers they know and trust. This means, dear author, you have to find ways for new readers to get to know you and to want to create a relationship with you. Building Online Relationships – One Reader At A Time is your one-stop online promotion guide. Award-winning publisher of Shades of Romance Magazine, LaShaunda C. Hoffman, has consolidated over 14 years of expertise in online promotion into this how-to guide. By reading, and applying what you learn in this book, you will promote like a pro and build trust with your readers so they become loyal buyers. Every chapter includes an action plan you can implement immediately to learn:

What promotion is all about in this digital age.

A proven goal setting strategy for getting your book in the hands of the reader who is looking for it.

Step-by step actions you can take to get in front of new readers every day.

How you can begin creating relationships with new readers TODAY.

1. What inspired you to write your book “Building Online Relationships – One Reader At A Time?”

I was at a conference talking to Sylvia Hubbard, Pat Simmons and Renee Daniel Flager, and they told me I should write a book about online promotion. I let it simmer inside for a while, and then I realized I’d had part of my book when I did two online series, one on creating your web presence and creating your online promotion plan. I took that information and added more to it and finished the book.

2. What is the most common problem for writers who are promoting their books, and how can your book help?

The biggest problem for writers is knowing how to promote. Most don’t have a clue about what to do or where to start. This book shares how to get started and what to do. It helps you create a plan so you not running around with your head cut off.

3. What is the most powerful chapter in the book and why?

For me, the most powerful chapter is the database/email list because if you are doing all this promotion and have no way to capture the readers you are meeting you working for nothing. Many writers start their mailing list after they have 3 or 4 books under the belt. I say start creating your mailing list as soon as the idea for the book comes to mind. You want readers to be interested in your upcoming book and when it releases you want readers to which you can promote. It’s hard to sell books to people who don’t have a clue who you are. When you have a mailing list, they know who you are, and they are waiting for your book to release so they can support you.

4. What has been the response to your book thus far?

The book has been well received. I received my first fan letter which blew me away. I’ve been asked to speak to a writers group, and I’ve met a few of the readers who purchased copies because I offer a 30-minute Virtual Tea session (personalized online training program for authors) if you purchase a copy. It has been amazing to see the book help writers with their promotion.

5. As a former member of the Navy and as someone who still works for the U.S. government, how did you learn about promotion?

I actually started learning about promotion when I created my online magazine – Shades Of Romance – SORMAG. I didn’t have a clue and there weren’t many books about online promotion back then because the Internet was so new. Everything I learned about promoting the magazine are the steps I share in the book. I had to get out there in front of readers daily.

6. You are probably best known for creating Shades of Romance Magazine, an online magazine promoting authors and books that attracted 18,000 visitors and was named in Writer’s Digest’s “101 Best Writing Sites” just after it launched in 2000. How did you come up with this name, and did you expect your magazine to generate as much buzz as it did and still does today? Do you anticipate writing a romance one day?

To be honest, I never dreamed I would still be publishing the magazine. It started as a hobby. I’m an avid reader, and I loved romance books. When they started publishing African-American romances, I was in heaven. I wanted to help readers find out about these amazing books and help the authors promote the books. The name came from me thinking romance comes in many shades. I wish I’d named it Shades Of Reading because over the years we’ve evolved and no longer just focus on romance books. I tried to change the name, but the readers weren’t having it.

I think the reason it generated buzz was because we didn’t have a magazine like this that catered to the multicultural community. We were looking for our books and couldn’t find them. One of the reasons I continue to publish the magazine is because the need is still there.

When I started SORMAG I was an aspiring romance writer. I still write romance but with an inspirational slant to them. I’m currently working on a historical.

7. You have interviewed many, many authors over the years. What has been your favorite interview, and what is your dream interview that you have yet to do and why?

That’s a hard question to answer. I enjoy all the interviews and don’t have a favorite. If I had to choose it wouldn’t be one, it would be the debut author interviews. I love introducing a new author to the community. I know how hard it is to get your book in front of readers, so I enjoy introducing new writers.

Right now my dream interview would be with Shonda Rhimes, only I would want it to be in person instead of an email interview. I want to sit at her feet and ask a million questions.

I’ve always loved the game “20 Questions” so below are LaShaunda’s answers to 20 of my random questions in no particular order.

For reading today, LaShaunda is offering a freebie for writers – 31 Promotion Tips. You can receive a different tip for 31 days or download the ebook that features all 31 tips – lashaundahoffman.com/digital-goodies/ You’re welcome 🙂

LaShaunda C. Hoffman took her love for books and turned it into an award-winning online magazine, Shades of Romance Magazine. Her mission in life is to introduce as many books as she can to readers. She’s happily married mother of three who believes in dreams and working hard to achieve them. She started a coaching program – Virtual Tea With LaShaunda to train writers on promoting their books online. Contact her at lchwriter@gmail.com or check her out at sormag.blogspot.com, lashaundahoffman.com , Facebook or on Twitter @lashaundaH.

Any thoughts?

Posted on Sunday, October 11, 2015

Tina Campbell is in Atlanta Tonight as a part of her ‘An Evening With Tina Campbell Tour!’

Hello World,

If you’re a Tina Campbell fan like I am and live in A, tonight is your night! Tina Campbell will be at Greater Travelers Rest, 4650 Flat Shoals Pkwy, Decatur, Georgia 30034 as a part of her “An Evening With Tina Campbell” Tour!!! The event starts at 7 p.m. Tickets are $25, and can be purchased at eventbrite.com. No refunds are available.

Below is the official description…

Experience an Evening with Famed Gospel Singer, Reality Star and Author, Tina Campbell featuring her husband Teddy Campbell

Hear music from her new solo album entitled, “It’s Personal”

Excerpts from her new book entitled, “I Need A Day To Pray”

Experience the infusion of both the music and the book during her dramatic exploration of how the most dreadful test of her life became the most beautiful testimony

And more!

Below is a preview of what you can expect tonight!!!

But if you don’t live in the A, don’t despair! Tina Campbell is likely coming to a city near you. Please see the flyer above, and go to her IAmTinaCampbell.com for more information.

Finally, if you haven’t had the chance to check out my interview with Tina Campbell earlier this year, check out the link below…

Mitchell Solarek is NOT Tina Campbell’s Manager & More: My Interview With Mary Mary’s Tina Campbell

Any thoughts?

Posted on Sunday, October 4, 2015

The Top 10 Blog Posts and or Articles for Black Christian Women in September 2015

Hello World,

I’m a media junkie with no apologies. My desire for media is completely insatiable so I’ve decided to start compiling monthly lists for me and you to help stay abreast of the media constantly being generated. Throughout the month of September, I kept a file of interesting blog posts and or articles that crossed my path as a black Christian woman. Let me know if you like my list! Enjoy…

1. “God Battles ‘Straight Outta Compton’ for African-Americans’ Souls” by Naomi Schaefer Riley

Excerpt: How did we go from “Straight Outta Compton” to the “War Room”? In one weekend, the top movie at the box office went from one that glorifies sex and violence to one that glorifies traditional marriage and God. These movies — the one that tells the history of the rap group NWA and the other that tells the story of the religious journey of a woman to save her marriage — surely represent the ideals competing for the hearts and minds of Americans. Particularly African-Americans. See more at: nypost.com.

2. “Matthews wins Senate District 45 runoff” by Sarita Chourey

Excerpt: The special election is being held to select a replacement for Sen. Clementa Pinckney, who was a reverend and married father of two. Pinckney was among the nine gunned down in June during Bible study at the historic black Emanuel AME Church. Dylann Roof, a 21-year-old who expressed white supremacist views and posed with the Confederate flag, could face the death penalty for the massacre, if convicted. “Most importantly, I want to thank the family of Senator Clementa Pinckney,” said Matthews after the votes were counted Tuesday. See more at: jaspersuntimes.com.

3. “103-Year-Old Ga. Woman Banned From Church for Criticizing Pastor’s Preaching Style” by Breanna Edwards

Excerpt: A 103-year-old Georgia woman has been kicked out of her church for disagreeing with her pastor’s preaching style, with members even calling the police on the woman, who has been a part of the congregation for some 90 years. See more at: theroot.com.

4. “Ferguson Mirrors Birmingham 1963? Minister on Ferguson Report Returns Home to Speak” by Greg Garrison

Excerpt: The Rev. Traci Blackmon grew up in Birmingham, Ala., in the 1960s and has been on the front lines of protests in Ferguson, Mo., in 2014 and 2015. “What happened to Birmingham with Bull Connor is what happened to Ferguson,” said Blackmon, a registered nurse and ordained minister who is returning home to Alabama this weekend to speak at Covenant Community Church in Center Point on Friday at 7 p.m. and at Sixth Avenue Baptist Church in Birmingham on Sunday in the 8:30 and 11 a.m. services. See more at: al.com.

5. “Neighbors in Religion: Catholic nun celebrates 75 years of service to church, community” by Bea Hines

Excerpt: Sister Clementina is a member of the Oblate Sisters of Providence, the country’s first black order of nuns. Her celebration was spread over two weeks, in two states: Maryland, her home state; and Florida, where she has worked for many years. The first celebration was in August and 17 of her former students and parents from Holy Redeemer Catholic Church in Liberty City traveled with her to Baltimore for the festivities. See more at: miamiherald.com.

6. “Black Sisterhood Was the Emmys’ Biggest Winner” by Tracey Michae’l Lewis-Giggetts

Excerpt: The demonstration of love and support among Hollywood’s women of color—e.g., Taraji P. Henson, Viola Davis, Uzo Aduba—was more extraordinary than any of the awards won. The tears kept rolling like rivers down my face. I couldn’t stop crying. I didn’t want to stop crying. Her words were like a salve on my soul. An “I see you, Sis” from 3,000 miles away. I don’t know her. Not sure if I’ll ever meet her. But that brilliant, richly dark woman, with her glorious crown of natural hair, shined brighter than any star on my screen in that moment. See more at: damemagazine.com.

7. “‘Empire’ Actress Can’t Even Escape Fans at Church” by Richard Johnson

Excerpt: Ta’Rhonda Jones, who plays sassy assistant Porsha on the soapy Fox TV drama, confesses the show has made it difficult for her to attend church in her hometown of Chicago. See more at: pagesix.com.

8. “Domestic violence in the church: Former wife of an abusive senior pastor speaks out”

Excerpt: Gifted, beautiful and God-fearing, Janeen Michael would have never imagined in her wildest dreams that she would become the victim of domestic violence. And yet, for 15 years, she stayed in a marriage to a senior pastor who was brutalizing her behind closed doors. So why did she stay so long? “Pride, fear and shame were the bars of my prison,” the Journey to Love author and worship leader explains of what she calls the “toxic relationship.” See more at: buzz.eew.magazine.com.

9. “Mississippi Christian Living: Peggie Gillom-Granders, Journey of a Champion”

Excerpt: When she graduated from high school in 1976, she was the first African American female to be awarded an athletic scholarship to Ole Miss. Peggie is quick to say, “Yes, but you know I never thought of myself as any different from anybody, and none of my teammates treated me like I was any different. We were teammates and friends.” The “friends” part is past and present! She keeps up with most of her teammates even now, forty years later. See more at: hottytoddy.com.

10. “Sierra Leone: ‘Power to Women’ Campaign Targets 10,000 Students” by Ibrahim Tarawallie

Excerpt: A campaign to promote the participation of women in political governance and propel them into leadership positions has commenced in Kailahun district, targeting over 10,000 students, 12 women councillors and 46 junior secondary schools. See more at: allafrica.com.

Any thoughts?